Attitude Baby Fabric Softener

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  • Editor Rating
  • Rated 4.5 stars
  • Girls Rating
  • Girls Rated 4 stars

ATTITUDE Nature + Technology™ Fabric Softener is ECOLOGO Certified and made with only plant- and mineral-based ingredients, fragrance-free, hypoallergenic and extra-gentle formula. It keeps fabrics soft and smelling fresh, even long after you’ve washed them!


  • Necessity
    Editor: 95%
  • Quality
    Editor: 80%
  • Size
    Editor: 70%
  • Girl Friendly
    Editor: 90%
  • Natural Ingredients
    Editor: 85%


  • Safe Ingredients
  • Pleasant Smell
  • Non-Toxic


  • Price
  • Availability
  • Bottle Tends to Leak

Attitude is a Canadian company that is focused on creating products that are cruelty free and non carcinogen. They don’t use harsh chemicals or animal fats. Clothes come out soft, fresh and chemical free. The scent is also mild, not as strong as most grocery store brands. It is perfect for sensitive skin and for people who are sensitive to fragrance.

From manufacturer: 

  • Natural baby fabric softener formulated with antibacterial and antioxidant green tea extract.
  • Free of color dyes and known allergens.
  • Fragrance-free and dermatologically-tested: suitable for babies with skin sensitivities.
  • Surfactants made of vegetable-based sources (Caprylyl glucoside and Myristyl glucoside).
  • Free of 1,4-Dioxane and Ethylene oxide, cancer-causing contaminants according to IARC.
  • Gentle baby fabric softener formulated for cold water cycles and designed to work in both HE (High Efficiency) and standard washing machines.
  • ECOLOGO Certified: sustainable and biodegradable.
  • PETA Certified: 100% vegan and cruelty-free.
  • Free of potentially harmful preservatives such as Phenoxyethanol, Parabens, MIT, Formaldehyde and Formaldehyde releasers.

Age Range

Birth-no limit

Detailed Review-Attitude vs Snuggle

Product Type

Must Have


33.8 oz (1L)


attitude baby fabric softener


attitude baby fabric softener

Comparing to Snuggle fabric softener

attitude baby fabric softener

Holding the Bottle

attitude baby fabric softener

Popular Brand/Availability in every store: No

Available in select baby stores and Amazon

Where to buy


Attitude ingredients

<5% cationic surfactants (dipalmitoylethyl hydroxyethylmonium methosulfate), <5% non-ionic surfactants (caprylyl glucoside, myristyl glucoside). Contains also: Aqua / water / eau, glycerin, camellia sinensis leaf (green tea/thé vert) extract.

Compare to

Snuggle Plus ingredients

Water, Diethyl ester dimethyl ammonium chloride, Fragrance, Lactic Acid, Glutaral, Polyquaternium-37, Calcium Chloride, Colorant

Necessity Scale-5

Laundry is second nature when you have kids. You will be doing daily loads when the baby is first born. Safe ingredients do not have to sacrifice the quality of fabric softener.


Medium around $7

Siblings Friendly-Can engage together

This item can be used for both baby and kids clothes.

Durability/Multi Kid Survivor/Longevity Scale 1

This is an item that gets used and not designed to last.

Development Friendly-Helps with specific skills

Fabric Softener is for parents not for kids.

Girl Friendly

This product can be used for any gender. It is not girl specific.

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